Strategic Marketing Advisory Partnership
Expert-Level Meta Advertising & Funnel Strategy—Without the Agency Markup
When You're Spending Millions on Marketing, Small Blind Spots Cost Big
At scale, a 3% improvement in conversion or ROAS isn't just nice to have—it's $60k+ annually. But most teams lack the strategic oversight to catch these opportunities before competitors do.
Pattern Blindness at Scale
When you're managing millions in ad spend, you miss the patterns that someone outside can spot immediately
Trend Lag Costs Revenue
Platform changes happen fast. Being 6 months behind on iOS privacy updates or Meta attribution shifts = wasted budget
Expensive Blind Spots
One attribution issue or funnel leak can waste $50k+ before anyone notices. At your scale, these add up fast
No Senior-Level Oversight
Agencies execute tactics. Junior teams run campaigns. But who's providing strategic direction with 10+ years of pattern recognition?
No Resources to Execute Recommendations
You get advice but still need to write copy, build wireframes, and gather research yourself—slowing down implementation
Full-Funnel Technical Expertise Across Any Channel
You don't need another $15k/month agency. You need someone who can speak the technical language of every marketing channel, work across teams, and anticipate where the industry is heading—not just react to it. All engagement levels include quarterly strategic reviews. Choose how deep you want me to go.
Full-Funnel Vision
From awareness to conversion, I connect the dots across your entire customer journey—not just isolated channels
Technical Depth in Any Channel
Meta, Google, email, landing pages, attribution models—I can dig into the technicals of whatever channel needs auditing
Cross-Team Collaboration
I work seamlessly with your ad team, designers, developers, and C-suite—translating strategy into actionable insights for each group
Industry Foresight
I'm tracking where marketing is heading—AI changes, privacy shifts, platform evolution—so you're positioned ahead of the curve, not playing catch-up
Quarterly Strategic Reviews (All Tiers)
Every 90 days I zoom out: market trends, platform changes, performance patterns, and strategic roadmap adjustments
Deliverables When You Need Them
Not just advice—can produce research reports, C-suite presentations, copywriting, and wireframes to help execute on insights
This isn't ad management—it's strategic oversight from someone who's spent 10+ years catching the patterns that cost teams millions.At your scale, one caught mistake or early opportunity pays for the entire year.
Why This Background Matters
10+
Years Experience
$10M+
Revenue Generated
Speaker
Teaching Marketing Teams
After 10+ years and hundreds of campaigns, you develop pattern recognition that's impossible to replicate. You know what "good" looks like, what problems show up at scale, and what trends actually matter.
Core Expertise: Meta & Funnel Optimization
Meta Advertising Strategy
What I bring to the table:
- Campaign structure & targeting audits
- Creative performance & fatigue detection
- Attribution & ROAS optimization
- iOS privacy impact mitigation
- Scaling frameworks for winners
- Audience segmentation protocols
- Platform change monitoring
Funnel Optimization
What I bring to the table:
- Conversion bottleneck diagnosis
- Customer journey mapping
- Landing page & form optimization
- Lead qualification systems
- Multi-touch attribution modeling
- Stage-specific improvements
- Funnel leak detection & prevention
Dedicated Research & Investigation for Complex Marketing Systems
When you're managing millions in ad spend across multiple platforms and a complex funnel, you need someone who can dig deep and find what's being missed. I have the time and expertise to investigate thoroughly:
Cross-Channel Investigation
I can dig into the technical details of Meta, Google, email, landing pages, attribution—whatever needs investigating. Not surface-level observation, but real technical audits.
Research That Teams Don't Have Time For
Competitive analysis, industry trends, audience research, platform updates—the strategic research that gets deprioritized when your team is heads-down executing.
Full-Funnel Pattern Recognition
When you have a complex marketing system, issues hide in the connections. I have the perspective to spot attribution problems, funnel leaks, and optimization opportunities across your entire stack.
Documentation & Knowledge Transfer
Written reports, action plans, and strategic documentation that your team can reference and execute on—not just verbal recommendations that get lost.
Large, complex marketing systems need someone with the time and expertise to investigate deeply—that's where the biggest opportunities hide.
Choose Your Level of Depth
All tiers include quarterly strategic reviews and senior-level expertise. The difference is how deep I go and how much I cover.
Strategic Oversight
$1,900/mo
~4 hours monthly
Essential strategic guidance
✓ All Baseline Features:
- Monthly strategic sessions
- Quarterly strategic reviews
- Meta & Funnel monitoring
- Performance recommendations
- Email support
Good for: Teams wanting strategic direction without deep analysis
Deep Strategic Analysis
$3,000/mo
~8 hours monthly
Full-funnel investigation with research depth
✓ Everything in Oversight PLUS:
- Full-funnel investigation & analysis
- Industry, competitive & audience research
- Meta advertising deep dives
- Deep dive into any marketing area
- Comprehensive written reports
- Performance documentation
- Detailed action plans
Good for: Most teams - deep research & analysis across your entire marketing funnel
Full Marketing Partnership
$5,000/mo
~8 hours strategic work
Your VP of Marketing
✓ Everything in Deep Analysis PLUS:
- All ad platforms: Meta, Google Ads, LinkedIn, or any paid channel
- Any marketing area audited: Email, SEO, content, automation—you name it
- Copywriting deliverables: Ad copy, landing pages, email sequences
- Research & presentation support: Gather materials for C-suite presentations
- Wireframes & strategy documents to guide implementation
- AI integration: Streamline reporting & help team use AI effectively
- Bi-weekly check-ins (vs monthly)
- Priority response time
Good for: Teams needing comprehensive quality control across their entire marketing operation + strategic deliverables & research support
Need additional consulting hours? $300/hour available for all tiers with advance approval.
Return on Investment Perspective
If strategic oversight catches one major attribution problem, prevents one creative fatigue collapse, or identifies one scaling opportunity 3 months earlier—it pays for itself several times over.One avoided mistake can save $50k+. One early trend catch can generate $100k+ in additional revenue.
Next Steps
- 1
Review this proposal and consider which tier fits (Strategic Advisory recommended)
- 2
Confirm budget alignment with your team
- 3
Respond with any questions or requested adjustments
- 4
I'll prepare formal SOW for vendor approval
- 5
Launch partnership and start preventing expensive mistakes
Document Generated: October 21, 2025
Proposal Valid Through: December 31, 2025